Traditional music videos are all but dead. If you hadn't figured that out yet, head to the
MTV website where you will see six scheduled hours of
The Hills: Thinking is Hard, and back-to-back episodes of things called
I Can't Stay Thin/ I'm Addicted to Food. The Russian music channel isn't faring much better, considering I just watched a half hour of c-list celebrities playing charades.
That's not to say I'm getting nostalgic; music videos have just been rerouted to the internet where that they can now benefit from interactive technology. In the fall, there was
Arcade Fire's eerily-personalised
We Used to Wait. Last week, I showed you the
Team Me's retro video-game-video for
Weathervanes and Chemicals.
Now
Pomp&Clout have done up
Home, the first video for Japanese all-girl group
The Suzan.
It's an infectious, energetic whirlwind of colour and xylophones, and if you download it as an app for your iPhone or iPad you can play with the speed, position, and angle of the kaleidoscope all day. And you will do it
all day. If any of you just finished getting high, I apologise in advance for the massive blow I just delivered to today's productivity level.
You can get both the video and app
here.